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2023
Business Seminar

Have you ever thought of starting your own tea business? Where do you begin? Who do you call? What books do you read? How do you know if it's right for you? 

We've created a full 2-day program (1-day option) with an intense focus on most of the questions you should be asking yourself. And what are the best resources in the specialty tea industry? Think of this as a roadmap for how to know if you could become a tea entrepreneur.  

“Reading the Leaves: Learning the Ropes of Tea Entrepreneurship”

Before you spend hundreds of hours and thousands of dollars creating your dream tea business, learn from some of the most experienced tea business pros. They can help you hone your ideas by answering questions that you might not think of asking. Our team is steeped with global diversity, decades of experience and a passion to support new tea entrepreneurs. 

Is There a Tea Business in Your Future?

3 of Business-focused Classes

Additional Q&A session with tea professionals

Free time to shop with the vendors

Super Swag Bag - Industry tea samples

Class Binder with pre-printed notes & resources (1 day)

Full Program - 1-day Class  $129

6 Business-focused Classes

Additional Q&A sessions with tea professionals

Free time to shop with the vendors

Super Swag Bag - Industry tea samples

Class Binder with pre-printed notes & resources (2 days)

Networking Party on Saturday evening (additional admission fee with discount applies)

Full Program - 2-day Class  $199

10:00 am

Open Registration
Meet & Greet - Tea Tasting
As we gather, tea wholesalers will supply us with samples to sip and consider which teas are the best fit for your business idea. There will also be the drawing for “Elevator Pitch Lottery” later in the day.

Babette Donaldson

10:30 am

TBA
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11:30 am

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12:30 pm

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12:30:-1:30 pm

TBA

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1:30 pm

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2:30-4:00 pm

Cooking with Tea

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TBA

4:00-5:30 pm

Cooking with Tea

TBA

TBA

“Origin Stories”
(Available Oct 1)

Recorded Stories of Specialty Tea Industry Leaders”

“Vast Variety of Tea Businesses”
(Available Oct. 1)

A Hundred Examples of ways to be a Specialty Tea Professional

“Basics of Crafting A Business Plan”
(Available Oct. 1)

Resources to Begin Your Plan

What’s Your Why?  
Pre-recorded conversations with festival vendors, speakers and some other tea professionals who share their stories and what motivated their first tea business and what keeps them devoted to Specialty Tea.

Creative Diversity in the Specialty Tea Industry 
A powerpoint presentation with voice over discussion about how many different kinds of tea business options you can consider.

Pre-Festival Videos-On Demand
(1st-28th, Oct)

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